Something we see everyday, but pay little attention to: the classic license plate. Here is a typical example of an Illinois class B truck plate, found on the van for a roofing company.
For such a simple, mundane object, it has three different fonts in use: a fancy script for the word "Illinois"; regular block-like lettering for the license number itself, and a nice little serif font for the slogan "Land of Lincoln." I personally do not care for the fancy script used for Illinois, but it does make very good use of the small, mostly horizontal space that is available, though I think a san serif font like the one Olympus uses for their cameras would have been a better choice. But in going with the fancy script, they should have at least used it for the slogan as well, instead of the mashup of fonts in this small space, along with the barely visible image of President Lincoln.
I would move the president's portrait to the extreme right or left of the plate number, and given it it's own special place, where numbers or letters would not interfere, or even leave it in the middle, but not allow letters or numbers to cover it.
But I do like how the driver decided to spruce things up by adding the stuffed toy tiger. That was a stroke of brilliance.
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