Saw this truck while out walking one day, it was making a mattress delivery to the local thrift store. For some odd reason, the thrift store has taken to selling new mattresses, probably the only new thing you can buy in there.
As for the typography on the truck, The Symbol Mattress logo is quite interesting, including a sleeping person in the letter o was very clever. The whole layout and design is really well done. The font they chose is really interesting: it seems at first glance to be sans serif, but upon closer examination you will see just the slightest hints of serifs in the lettering.
If only the design genius who created the graphics for this truck were able to work on the Symbol Mattress web site: it's a real disaster.
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