Here's my newest digital camera: an Olympus E-P2 with an Olympus 17mm f/2.8 lens. I purchased this camera to be my "go anywhere" camera, that I'll take with me literally anywhere I go. The neat thing about is that it's as small as any little camera one would pick up at Wal-Mart or Target, but inside are the electronics and sophistication of a full size DSLR. The photos it takes are absolutely wonderful.
In regards to typography, there are two things to point out: the traditional Olympus logo on the camera and lens, and the wording on the lens itself.
First of all, the classic Olympus logo which has been in use since the early 1970's. It's a very simple, sans-serif font, short, fat, bold and all caps. In typical Olympus fashion, the logo appears on the lens cap, and on the camera just above the lens itself. Though it's a very simple logo, the boldface works extremely well to make it stand out, and it's much better from the skinny, narrow font that Olympus used previously.
Secondly, there is the wording used to describe the lens. Here Olympus follows a standard that's been in use by all camera lens makers for sometime: a very simple sans-serif font, with a narrow stroke, but the bright white letters standout on the black lens background. As is almost always the case, the descriptive info is in all caps, except for the "mm" designation after the 17, which is the traditional notation for millimeters, and always uses the smaller case letter m.
The overall all effect of the lettering on the black and dark gray camera body is very professional, and attracts a person to the object itself, making them curious as to what it can do, and it's capabilities.
Here's a sample of the Olympus logo for web use that I got from the Olympus Global website.
The bold lettering and the extreme horizontal orientation of the logo work extremely well for web use, as well as letterhead and cameras.
Click here for prints and digital downloads of the photo of the Olympus E-P2.
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